Orbit Gum | The Dirty Dating Response Tool
57% of Tinder users receive unsolicited dirty messages online.
Most Tinder users have received an unsolicited dirty message, yet none know how to respond.
CASE STUDY
We created a tool to help daters reply to the eggplants and peaches in their DMs.
Because cleaning up online dating will lead to more actual dating and more reasons to chew Orbit Gum.
Built on Behavioral data.
Designed for real-time use, Deployed to 50 Millions Daters, where they needed it most, Tinder. For the first time ever, daters could access unique response content for any dirty message.
1 billion campaign Impressions
For the first time ever, Tinder users could access unique response content for any dirty message.
“Orbit keeps the dating game clean.”
- Little Black Book
Over 50 million Tinder users had access our tool via an in-app chat bot, Giphy keyboard and Giphy content hub to respond in real time.
Results
9 Million Active Users 1 Billion Campaign Impressions 40 Million Giphy Views
