Avocados from Mexico | Owning the Super Bowl Moment
Every year, Avocados from Mexico entered the Super Bowl with the same high-stakes brief: make millennials care about avocados during the biggest, noisiest advertising stage in the world. The goal wasn’t just to show up, but to own the conversation.
Case Study
We launched The Avocados From Mexico Shopping Network with 2 teasers and a longform film that ran during Super bowl LIV. The spot drove viewers to a website where they could get their hands on real products-for-avocados.
The Film
SUPER BOWL LIV
THE AFM SHOPPING NETWORK
The Avocados From Mexico Shopping Network was the first fully functioning shopping network created for avocados. We knew that millennials loved Avocados From Mexico, but we wanted to test out just how much. Enough to get their avocado a furnished yurt? Or a rhinestone track-suit? Or a helmet with an adjustable chin strap? As It turns out- yes!
Teasers
We knew the campaign had to live beyond the film. So we partnered with a prop house to handcraft every bespoke product, each one real, tangible and ready to sell live during the big game. Every teaser showcased one of these creations, turning our pre-game content into part of the experience.
Results
#2 DIGITAL ADVERTISER OF SUPER BOWL LIV.
The results? We sold out of everything by the end of the 4th quarter. Proving our point that avocado-obsession is riper than ever.
SUPER BOWL LIII
The goal with Avocados From Mexico was always to find a way to tap into culture with humor and storytelling that made avocados unforgettable, even in a crowded Super Bowl ad break. Our films embraced a playful, self-aware tone that turned a simple fruit into a pop culture talking point.
Teasers
My Role
I started with the brand as part of the original pitch team, then rose to Creative Director and co-led the brand’s creative for multiple years. This included selling and leading two consecutive Super Bowl campaigns from concept through launch and overseeing every element from big game films to digital, social, and in-store extensions.
The Film
For Super Bowl LIII, we took the spotlight to an unlikely arena, the Westminster Dog Show, the Super Bowl of dog shows. The idea? Push the limits of just how far people will go to get their hands on healthy, delicious Avocados From Mexico. The result was a playful, high-stakes world where even the poshest pup owners couldn’t resist.
Impact
The campaigns generated nationwide buzz, millions of views, and cemented Avocados from Mexico as a Super Bowl mainstay known for clever, culturally tuned work. They proved that even a humble fruit could own America’s biggest advertising moment.